
Evaluation-Target Audience
In order to reach our intended audience directly we decided that it would be effective to advertise and market our horror film opening on social networking sites such as Facebook and Myspace. We knew by using these sites we would be able to reach a wide audience, but also address our intended audience. We thought it would also be a good idea to create a Youtube channel and Facebook account so we could upload certain snippets of film and gain audience feedback.


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